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Dec 17, 2020 3:00 PM ET
iCrowdNewswire Dec 17, 2020 10:00 AM ET
Email marketing is an integral part of any successful promotion campaign. The statistics show that this method can lead to a 760% increase in revenue as well as contribute to higher customer engagement. At the same time, each industry has its own trends that influence the choice of marketing strategies.
Arivoli Rublorees is a fan of online casinos and a professional journalist, who often works with world-known gamblers. Today, he’ll share his thoughts related to the modern email marketing trends in the gambling industry.
Interviewer: Which email marketing trends are popular with the leaders of the iGaming industry?
Arivoli Rublorees: The developments in the industry have a significant influence on email marketing trends. For example, right now, 50% of online gamblers use mobile devices to enjoy their favorite activity. This trend becomes more and more popular. And, of course, it has already impacted the iGaming email marketing strategies.
Modern online casinos send emails optimized for mobile devices. And the fact that almost 60% of Internet users read their emails on smart devices, has also contributed to the rise of this trend.
Except for this, emails sent by online casinos should satisfy certain requirements. First of all, they must include a catchy opening. And it’s just perfect if an online casino uses personal greetings in emails. It’s a sure way to attract a gambler’s attention and make them read an offer. Also, the email should provide only relevant and important information. It’ll save the readers’ time as well as ensure that they’ll look through the message.
In addition, there must be clear identification of a gambling brand. In case a person uses several online casinos, a marketing specialist should create a unique design of email or newsletter and add the brand logo in order to stand out.
Targeting is also important for a successful email campaign. While some pieces of information are essential for new clients, others can satisfy only the loyal players. For example, an online casino can divide its visitors into several categories such as VIP gamblers, high rollers, slots enthusiasts, etc. Customization is among the most popular trends in the whole marketing industry.
I: Are there any trends related to the planning and organization of an email marketing campaign?
A: It goes without saying that the creation of a well-planned schedule is as important as the development of an attractive email layout. It’s nice when an online casino keeps its clients updated on the latest industry news, generous bonuses, new games, etc. Nonetheless, emails shouldn’t be annoying.
Moreover, it’s essential to choose the right time for sending messages. According to the research, it’s a good idea to do it in the evening or during weekends. Additionally, it’s better to send up to five emails per week in order to maintain client retention and motivate gamblers to continue playing.
Also, when organizing an email campaign, online casinos should make sure that their clients will definitely receive their messages. The task is to avoid being added to spam. Gambling emails should meet several requirements. It’s forbidden to capitalize every letter in a message as well as to use words, which may trigger the spam filters.
I: Can you recollect the examples of a successful email marketing campaign?
A: Unfortunately, I can’t tell you about the efforts of every online casino but I can still share several interesting cases. I think that emails sent by the BitStarz casino are just perfect.
I still remember its “Pedal to the Metal” message. It included the website’s logo, modern design, and attractive picture of a new Tesla Model 3. The email notified of a giveaway with a jaw-dropping prize. It provided a short description of the conditions that players had to meet in order to take part in that event. Also, there was a timer, which was counting down the days left until the end of the announced giveaway. Actually, the use of such widgets is also among modern email trends.
Another great email sent by this casino included information about the Bitcoin giveaway. The message was clear and short, so it easily attracted the attention of thousands of the gambling platform’s clients. Besides, take into account that each of the mentioned emails was optimized for mobile devices and included clickable casino links.
Among other casinos that regularly send top-quality emails are Casino 777 and Guts Casino. These platforms often promote new games and different bonuses. Furthermore, there was an email, promoting the popular Elements: The Awakening slot. It is definitely worth individual attention.
First of all, it was designed to suit the slot theme. It included different game elements and its title also had a design similar to the one you can see as you open the game. Such an awesome email was sent by Casino 777. This service always uses personalized emails in order to grab its clients’ attention.
I: Can you predict what will happen to the mentioned email trends within the next several years? Also, do you think that the new ones will appear?
A: As I’ve already said, the email trends directly depend on changes in the gambling industry. In case there are significant innovations, digital marketing experts will also start using new methods.
Besides, I’m sure that the mentioned trends will be on the front burner in the near future. The reason for such forecasts is clear because the mentioned email marketing methods have already proved their efficiency.
Also, I’m sure that the current email marketing statistics can also become evidence of the advantages that online casinos get due to modern trends. In comparison to other industries, the gambling sphere enjoys impressively high average open and click rates.
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I: Thank you so much for sharing your thoughts. I’m sure that this information will be interesting to both the owners of online gambling platforms and the fans of casinos.
A: You’re always welcome.
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